“Out of all them, Bruce understood brands better and grew into the role. That’s why he was the one to take over.”

— Sir John Hegarty

Hi, I’m Bruce.

I spent 11 years at BBH as a creative on all brands, including Levi’s, Audi, Boddingtons, Lynx, Bertolli, Murphys and was appointed by Sir John Hegarty as ECD when he left to set up BBH New York.

With other BBH partners, I then set up Soul and worked with Coca Cola, launched Uniqlo and helped Tresemme become the No.1 global haircare brand.

As CD at Hatch, as well as writing for Paddy Power and Sky Sports, I developed an interest in sustainable brands, such as Here we Flo, Path Financial, Ocean Bottle and Milliways chewing gum. All of which either won or were finalists in the Sky Footprint fund awards.

BBH

• DDB

• SOUL

• SAPIENT NITRO

• HATCH

• BBH • DDB • SOUL • SAPIENT NITRO • HATCH •

What I Do:

BIG Ideas
Creative Strategy
Lead Departments
Win Pitches
Write Copy

Brands I have worked with:

Latest Work:

Ocean Bottle.

Ocean Bottle was a finalist in the sustainable Sky footprint fund winning £250k for the brand.

Regit.

Regit wanted to express the joy of the car in a long form edit - an idea that has been followed closely by a major car maker.

Here We Flo.

Flo won the £1m media prize for the Sky footprint fund.

Ariat.

Ariat is an American equine clothing brand attempting to break into the UK market with this film.

Milliways.

Milliways non-plastic chewing gum film won £250k for the brand as a finalist in the Sky footprint fund.

Path Financial.

Path Financial was a Sky footprint fund finalist and awarded £250K in media value.

Harringtons.

Instead of showcasing great hair with Haringtons salons, we created the confidence women feel after a visit to the hairdressers.

Sky Sports.

“What started life as a simple promo has become the backbone of Sky Sports’ celebration of live sport as it starts to return to our screens. It’s an excellent piece of work.” - Simon Buglione (MD of Brand & Creative for Sky)